If you're a seller on bol, you're probably familiar with the bol 7-Day Sale (bol 7 daagse)—one of the biggest sales events of the year, designed to give both sellers and shoppers a huge boost.
For those new to the game, this 7-Day Sale, running from Monday, 23 September to Sunday, 29 September, is packed with some great deals that draw in a massive wave of eager customers. You can find all the requirements for joining here.
With so much at stake, it’s crucial to be fully prepared to make the most of this golden opportunity. The competition is fierce, but a solid strategy can help you stand out.
In this post, we’ll share some essential tips to double-check your readiness and offer insights to improve your performance, so you can crush your goals during this 7-Day Sale!
1. Perfect inventory, perfect sales
"Stockouts can lead to a sales loss of up to 10% annually for retailers."
- IHL Group’s report on inventory distortion.
Running out of stock during bol’s 7-Day Sale? That’s a seller’s nightmare! Keeping your inventory levels perfectly synced with your sales channels in real-time is key to ensuring you never miss a sale. With fast-moving deals, stockouts can cost you not only sales but also your ranking in bol’s search results.
This is where ChannelEngine’s inventory management feature comes into play. It syncs your stock levels across all platforms, including bol, ensuring your customers always see accurate offerings. This minimizes the risk of overselling and disappointing customers.
By optimizing your inventory management, you can avoid stockouts, maximize product availability, and boost your sales during this high-traffic event. A well-maintained inventory doesn't just prevent lost sales—it actively helps you increase them. Accurate stock equals smoother sales, happier customers, and higher revenue.
Perfect inventory = perfect sales!
2. Bundle up for bigger profits
Looking to encourage cross-sell and increase your Average Order Value (AOV)? Product bundling is a smart strategy to achieve just that. By offering related products together at a discounted price, you give customers more value while boosting your sales.
With ChannelEngine’s AI-powered bundling feature, creating these bundles has never been easier. It analyzes your product data to suggest the most effective combinations, helping you drive more cross-sells and increase your AOV across your catalog.
Whether it's complementary items or popular pairings, bundling can encourage customers to buy more in one go.
Here’s the proof: Petrol Industries used bundling and saw a 20% boost in sales. This shows just how powerful bundling can be when done right.
Maximize your profits and give customers a reason to add more to their carts—bundle up!
3. Crack the code to winning the Buy Box
Winning the buy box on bol is key to driving more sales and staying ahead of the competition. To maximize your chances, amongst other things, you need to optimize your prices and maintain stellar seller performance.
One critical factor is bol's "price stars" system. As a seller, you need to regularly monitor and adjust your minimum price settings to ensure your products consistently achieve a 4 or 5-star rating. This keeps your prices competitive and visible, boosting your chances of winning the buy box and increasing conversion rates. If your product dips into the 1 or 2-star range, you’ll need to lower your minimum price or rethink your pricing strategy to avoid losing visibility.
Doing all this manually is a lot of work, but ChannelEngine’s dynamic repricer automates this for you. It automates price adjustments based on market conditions, ensuring your prices remain competitive without sacrificing margins. Combined with smart inventory management, you’re in a prime position to secure that buy box.
- Twan Rutten
Strategic Business Growth Lead at ChannelEngine
4. Stand out and get seen
Research from Salsify shows that optimizing product discoverability can boost traffic by 144%, with high-quality listings and keyword strategies playing a significant role in visibility.
In a competitive marketplace like bol, simply having great products isn’t enough—customers need to find them first. To get ahead, your product listings must be optimized with high-quality content, proper categorization, and relevant keywords to ensure customers can find your products easily.
Our smart mapping feature makes this easier by automating the process of categorizing your products correctly on bol, ensuring your items are placed in the right categories and shown to the right audiences. By mapping your product data to the most relevant categories and improving keyword accuracy, we can help your products rise to the top of search results.
5. Profitability on point
It may be tempting to lower prices to win more sales, but keeping your profit margins healthy is just as important as staying competitive. After all, a high volume of orders doesn’t mean much if your profit is declining.
Our platform can automate price adjustments, helping you stay competitive without compromising your margins. By using real-time data to monitor pricing trends and incrementally increasing your prices while maintaining the Buy Box, we ensure you aren’t just focused on making sales—you’re also protecting your profitability.
While it’s tempting to prioritize top-selling products, it’s also key to focus on SKUs with the best margins to maximize your overall profit. So know your margins and make a plan ahead of time!
A report by McKinsey found that many retailers miss out on up to 25% of potential profit by not utilizing automated pricing tools effectively. Don't be one of them - leverage automation to stay competitive and profitable.
For a deeper dive into maximizing marketplace economics, don’t miss our upcoming Marketplace Economics: Maximizing Profitability Webinar!
6. Returns done right
Handling returns efficiently during bol’s 7-Day Sale is essential for keeping customers happy and operations running smoothly. Start by updating your return policy to ensure it's clear, concise, and easy to find, building trust with customers and reducing confusion.
Automate your returns process to minimize delays. Centralized management provides real-time insights into return statuses, while automatic inventory updates keep everything accurate. This frees up resources for handling increased volumes.
An insider tip: Prevent returns by using accurate descriptions, high-quality images, and detailed sizing info—customers who know exactly what they’re buying are less likely to return items.
Monitor return rates and reasons closely during the sale, and adjust your listings or policies as needed. Lastly, make sure your team is prepared to handle return-related inquiries quickly, turning potential frustrations into positive customer experiences.
7. Do more than just sales
Bol 7 Days is not only about driving immediate sales—it’s the perfect chance to build lasting customer relationships. By focusing on customer care and ensuring a seamless experience, you can encourage repeat business, especially as we head into the peak season. Providing excellent service and addressing customer concerns promptly helps set the stage for long-term growth.
Sellers who focus on excellent customer service and smooth transaction processes often see a significant increase in customer retention. In fact, 73% of consumers say they stay loyal to a brand because of friendly customer service, and just a 5% increase in customer retention can boost profits by 25% to 95%.
Prioritizing customer satisfaction can truly be a game-changer in building a loyal, repeat customer base.
Ready, set, sell!
Bol 7 daagse is a prime opportunity to boost your sales, but success lies in your preparation. From mastering inventory management to optimizing pricing, bundling, and returns, being ready for this high-volume event is key to staying competitive.
Our platform is designed to simplify and automate these processes, helping you maximize profitability while reducing manual effort. With our real-time data insights, you can not only ace bol’s 7-Day Sale but also stay ahead of the curve as you prepare for other events this Peak Season.
