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Product bundling: Create unique product combinations

Amplify your sales with virtual Product Bundles

Craft unique product combinations to enrich your cross-channel ecommerce.

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Product bundling guide

Product bundling - a proven ecommerce strategy

1️⃣ Create bundles effortlessly
Start by choosing your preferred method - direct input, feed upload, or integrate with your ERP system using API. This setup ensures that any updates in your backend are instantly reflected on ChannelEngine.

2️⃣ Organize with ease
Select your products, and we’ll assist in configuring your virtual bundles. If you have different product variations, they can be neatly organized into parent/child relationships. The marketplace will treat each bundle as an independent item with its own Product Detail Page.

3️⃣ Bundle pricing made simple
Set and adjust your bundle prices for each marketplace. Our dynamic repricer can adjust your prices automatically based on competitor actions and market trends, ensuring you stay competitive without constant monitoring.

4️⃣ Streamlined order processing
ChannelEngine enhances order processing by decomposing bundled orders into individual components—managing stock levels and pricing for each element efficiently. This approach ensures accurate backend recognition and prevents inventory shortfalls.

5️⃣ Proactive inventory management
We continuously monitor your stock levels and will automatically deactivate any bundles if a component is out of stock. This proactive strategy preserves the integrity of your offerings and prevents potential customer dissatisfaction or marketplace penalties.

AI-powered bundling creativity

Virtual product bundle becomes a unique item that consumers can buy online. Like all your ecommerce items, it requires a price, title, description, and image to start selling on marketplaces. Missing that creative touch while compiling your product bundles?

With our incorporation of generative AI, you can save valuable time and spark creativity by automatically generating unique product titles, descriptions, and images in just a few seconds! This makes it much easier to start offering virtual product bundles across different online sales channels. Select the products you’d like to bundle, and let generative AI do the heavy lifting.

AI-powered product bundling in action:

Key benefits of bundling your products:

Gain a competitive advantage

Create unique product combinations, setting your offerings apart within the competitive marketplace. Catch customers' attention with attractive offers that drive more traffic to your listings.

Optimized inventory management

Bundling slower-moving items with popular products can help move excess inventory and maintain healthy stock levels across your product range.

Cross-selling opportunities

Strategically include related products within the bundle, encouraging customers to explore and purchase additional products they may not have considered otherwise.

Enhanced customer satisfaction

Provide customers with the convenience of purchasing multiple items in a single transaction, resulting in increased satisfaction and the potential for repeat business.

Profitability of lower-priced items

By incorporating lower-priced products into virtual bundles with higher-priced or high-demand items, sellers can make these products more feasible and profitable to sell on marketplaces.

Increased perceived value

By bundling complementary products, customers often perceive a higher overall value, making them more likely to purchase the bundle instead of individual items.