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Marketplace Shopping Behavior Report 2025


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With insights from 4,500 shoppers in The USA, The UK, the Netherlands, Germany, and France, this report uncovers unique insights on marketplace adoption, usage, and preferences.
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Get unique insights on how shoppers behave on marketplaces

Marketplaces are more than a sales channel—they’re where shopping begins. In our Marketplace Shopping Behavior Report 2025, we reveal how online marketplaces are now the #1 starting point for online consumers' shopping journeys. 

👀 Discover what consumers value about marketplaces compared with other online channels.


🔎 How consumers use marketplaces; from product research to entertainment and impulse buying.

 

🌍 Get detailed information on how shopper behavior varies across countries, regions, generations, and product categories.

 

💻 Find out how consumers use several marketplaces regularly (an average of 4 in the last 3 months) and what this means for brands.

 

⭐ Learn how marketplaces drive trust, loyalty, and engagement and how brands can leverage this.

Exclusive sneak peek: Key findings

🔎 Marketplaces dominate shopping journeys
47% of consumers start their shopping journeys on marketplaces—far ahead of search engines (24%) and brand websites (14%)— so your presence on these platforms is critical.
🌍 Regional insights into marketplace usage
Understand how marketplace adoption, shopping frequency, and preferences vary across Europe and North America to localize your strategy effectively.
🛍️ Shoppers explore multiple platforms
Consumers visit an average of 4 marketplaces in 3 months and make purchases from three. A multichannel approach is essential to capture their attention.

Why this report matters for 2025

Be the first to access these exclusive insights

✅ Have the full report sent straight to your email upon release.

✅ Join our February webinar for an in-depth exploration of the findings.

✅ Get insights from 4,500 shoppers in The USA, The UK, Germany, France, and The Netherlands.

 

Discover the forces shaping the future of ecommerce and marketplaces with this definitive report.


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