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Marketplace Shopping Behavior Report 2025


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With insights from 4,500 shoppers in The USA, The UK, the Netherlands, Germany, and France, this report uncovers unique insights on marketplace adoption, usage, and preferences.
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Get unique insights on how shoppers behave on marketplaces

Marketplaces are more than a sales channel—they’re where shopping begins. In our Marketplace Shopping Behavior Report 2025, we reveal how online marketplaces are now the #1 starting point for online consumers' shopping journeys. 

👀 Discover what consumers value about marketplaces compared with other online channels.


🔎 How consumers use marketplaces; from product research to entertainment and impulse buying.

 

🌍 Get detailed information on how shopper behavior varies across countries, regions, generations, and product categories.

 

💻 Find out how consumers use several marketplaces regularly (an average of 4 in the last 3 months) and what this means for brands.

 

⭐ Learn how marketplaces drive trust, loyalty, and engagement and how brands can leverage this.

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Exclusive sneak peek: Key findings

🔎 Marketplaces dominate shopping journeys
47% of consumers start their shopping journeys on marketplaces—far ahead of search engines (24%) and brand websites (14%)— so your presence on these platforms is critical.
🌍 Regional insights into marketplace usage
Understand how marketplace adoption, shopping frequency, and preferences vary across Europe and North America to localize your strategy effectively.
🛍️ Shoppers explore multiple platforms
Consumers visit an average of 4 marketplaces in 3 months and make purchases from three. A multichannel approach is essential to capture their attention.

Why this report matters for 2025

Get our exclusive consumer insights now!

✅ Get instant access to the marketplace shopping behavior report!

✅ Join our March webinar for an in-depth exploration of the findings.

✅ Get insights from 4,500 shoppers in The USA, The UK, Germany, France, and The Netherlands.

 

Discover the forces shaping the future of ecommerce and marketplaces with this definitive report.


Download now

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