Top 10 marketplaces for consumer electronics in 2024

It's important to invest in retailer relationships that offer the best benefits to your business. This means identifying which retailers have the largest and most relevant customer base, as well as the strongest branding for your product category. Determining which retailers will make the most significant impact on your brand and which ones are the most popular for your specific products is important.

By answering these questions, you can strategically focus on the partnerships that will best enhance your market presence and drive your business forward. Every online retailer that stocks your product category offers a chance to broaden your reach, grow your market share, and introduce your products to new target demographics.

Top 5 marketplaces for consumer electronics in 2024

1. Amazon

In just about any product category, it's no shock to see Amazon.com dominating the list of top online retailers. Known as "the everything store," Amazon is a universal go-to for shoppers everywhere. By leveraging third-party sellers, Amazon built the largest online catalog of any retailer, offering consumers an unparalleled range of products to compare and choose from.

Amazon provides brands with access to a huge customer base, boasting over 300 million active accounts and more than 100 million Amazon Prime subscribers. If your products aren’t listed on Amazon, staying competitive can be a real challenge. Plus, millions of Amazon customers use Amazon credit cards, racking up points for future purchases. For many, product searches begin and end with Amazon.

Some brands might prefer to work with partners who offer better margins or don’t highlight competitors, but ignoring Amazon means missing out on potential sales. Many customers are so loyal to Amazon that they won't shop anywhere else.

Many at least start their search on Amazon, where they’ll encounter ads and organic results for competitors. In essence, listing your products on Amazon isn’t just about broadening reach it’s about meeting your customers where they already are, ensuring they find your products without detours or distractions.

Learn more about selling on Amazon.

2. eBay

eBay holds the title as the world’s second-largest marketplace, attracting over a billion users every month. Originally launched as an auction site, eBay has evolved to stay relevant, now offering a blend of auction-style and "Buy Now" features, catering to a high variety of different sellers. Known for its affordability, eBay has carved out a niche in the marketplace for consumer electronics.

One of the standout benefits of eBay is its enormous customer base, boasting over 130 million buyers annually. The registration process is straightforward, with a fuss-free setup that lets you list your items for sale quickly. Additionally, sellers can leverage both the auction and "Buy Now" options to drive sales, offering flexibility in how products are sold.

Start selling on eBay with ChannelEngine.

3. Walmart

As the world's largest retailer, Walmart has a formidable presence in almost every product category. While Target boasts nearly 2,000 stores nationwide, Walmart dwarfs that with five times as many locations. It is nearly impossible to find someone who hasn’t heard of this retail giant.

Walmart has built its brand on the promise of value. For decades, their slogan emphasized "low prices," evolving into today's "save money." This focus has cultivated a deep trust with Walmart customers, who rely on the retailer to offer the lowest possible prices, whether through well-known brands or their own private label, Great Value.

When ecommerce brands use the "Where to Buy" feature to showcase a selection of retailers, they can display real-time data from corresponding product pages, including pricing. In these scenarios, Walmart often stands out as the go-to option for consumers seeking the best deals on the products they desire.

By integrating real-time pricing information, Walmart frequently emerges as the top choice for shoppers hunting for bargains, reinforcing its reputation as the retailer that helps consumers save money on everyday essentials.

4. Target

Target has established itself as a formidable player in most ecommerce product categories, primarily by building a solid reputation for quality. Now, they're stepping up their game with the introduction of their own third-party marketplace, Target Plus, which promises a curated selection of top-notch brands.

Not only does Target boast a vast online customer base, but they also have an impressive brick-and-mortar presence across the United States. With nearly 2,000 stores nationwide, Target enjoys extensive visibility and accessibility. This widespread physical presence makes alternative fulfillment methods like Buy Online, Pick Up In-Store (BOPIS) incredibly convenient for the majority of their online shoppers.

It's no wonder that Target is a go-to destination for consumers hunting for electronics and other products.

By blending their robust online platform with a strong physical footprint, Target continues to stay top-of-mind for consumers, offering a seamless shopping experience that bridges the digital and physical worlds.

5. Fnac

Fnac (Fédération Nationale d’Achats des Cadres) is a distinguished French retail chain that has carved out a niche in the world of cultural and electronic products. Established in 1954 by André Essel and Max Théret, Fnac has expanded into a significant European retailer with a strong presence in France, Spain, Portugal, Belgium, and Switzerland.

Fnac's extensive product range includes books, music, films, video games, consumer electronics, computers, and home appliances. This diverse offering attracts a substantial customer base, evidenced by the 30 million monthly visits to their marketplace. In 2020, Fnac generated EUR 7.5 million in revenue, underscoring its influential position in the European market.

As a prominent marketplace, Fnac provides an excellent platform for sellers of consumer electronics to reach a broad audience, leveraging its established reputation and extensive reach across multiple countries.

See how you can become a seller on Fnac.

3 Top Refurbished Consumer Electronics Marketplaces for 2024

Embracing refurbished goods is one of the consumer electronics trends driving the market in 2024. As consumers become more environmentally conscious and budget-savvy, the appeal of high-quality, refurbished electronics continues to grow. This shift not only promotes sustainability but also provides excellent value for money.

1. Back Market

This user-friendly platform caters to the rising consumer demand for eco-friendly purchases, promoting the circular economy by linking shoppers with certified refurbishers to cut down on electronic waste—all while offering unbeatable prices.

Back Market zeroes in on the refurbished electronics market, ensuring a dedicated focus that appeals to environmentally conscious consumers. They maintain rigorous certification processes to guarantee quality and build consumer trust. Plus, their unique branding and marketing strategies are designed to promote sustainability, making it a standout choice for eco-minded sellers.

Back Market is the go-to platform for sellers who prioritize sustainability and quality in the refurbished electronics market, but it may not be the best fit for everyone. If your brand aligns with eco-conscious values, Back Market offers a compelling opportunity to make a difference while driving sales.

Learn more about selling on Back Market.

2. Refurbed

Refurbed is a European online marketplace specializing in refurbished electronics. Refurbed offers top-quality phones, laptops, tablets, and more, all while championing eco-friendly practices and affordability. The eco-conscious refurbed team even plants a tree for every product sold, making a positive environmental impact with each transaction.

Refurbed is a dedicated platform for electronics that look and perform like new. It places a strong emphasis on sustainability and green practices, ensuring that every sale contributes to a healthier planet. Plus, all items come with a minimum 12-month warranty, giving buyers peace of mind and boosting your credibility as a seller.

Refurbed is perfect for sellers who are passionate about sustainability and quality. If you're looking to make a difference while providing top-notch refurbished electronics, refurbed is the ideal marketplace to showcase your products.

Get started with selling on Refurbed today.

3. PcComponentes

PcComponentes stands out as a platform that welcomes any and all tech-related inquiries. Their specialists continuously analyze the technology market to ensure they offer products and services that meet the highest standards of functionality and quality. The platform also boasts benefits like free returns, top-notch quality-price products, and dedicated customer service.

As an online marketplace for consumer electronics, PcComponentes offers a broad range of products, including PCs, laptops, smartphones, and televisions. Sellers can utilize smart filters to list products from specific brands, ensuring they meet particular criteria such as minimum stock, margin, and price.

PcComponentes attracts over 75 million unique visitors annually and generates more than €600 million in revenue. Their catalog includes over 80,000 products covering IT and electronic consumer goods.

The platform supports B2C sales and provides various listing options and banner placements to sellers. Additionally, PcComponentes is available as a mobile app, offers a vacation mode for sellers, and allows the sale of second-hand and refurbished items.

Explore how to start selling on PcComponentes.

Top 3 European consumer electronic marketplaces

1. bol.

Bol. is the premier online marketplace in the Netherlands and Belgium, offering a gateway for sellers to tap into a diverse customer base. Covering a wide array of categories, from cutting-edge tech gadgets to inviting home decor, bol.com provides an expansive platform to showcase your products to millions of potential buyers.

Bol. is a versatile marketplace, welcoming a broad spectrum of products. Sellers can thrive by listing items across various high-demand categories. The electronics category is ripe with opportunities for tech-savvy sellers, featuring everything from the latest gadgets to essential home appliances.

By providing access to such a diverse range of categories, bol. enables sellers to reach a broad and varied audience, making it a crucial marketplace for those looking to expand their presence in the consumer electronics sector and beyond in 2024.

ChannelEngine is a bol. gold partner - see how you can integrate with us to sell on bol.

2. Mediamarkt

Since 2020, MediaMarkt has expanded its offerings to include products from external sellers on its online marketplace, in addition to its own extensive inventory. This marketplace operates as a "closed marketplace," meaning prospective sellers are carefully screened before being allowed to join. The screening criteria consider whether the products offered compete directly with MediaMarkt's own collection.

MediaMarkt’s marketplace covers a broad range of classical consumer electronics, such as brown goods, white goods, smartphones, and related accessories. Moreover, the platform is proactive in exploring new categories, including health and fitness products. Sellers can utilize smart filters to tailor their listings to specific brands, ensuring they meet minimum stock levels, margins, prices, and other criteria.

Learn more about selling on Mediamarkt.

3. CDON

Founded in 1999, CDON has grown to become the largest online marketplace in the Nordic region. Offering a vast assortment of millions of products, CDON caters to a diverse range of categories, from electronics to beauty supplies and everything in between.

In 2019, CDON.com attracted over 100 million visitors, and today it boasts over 2 million active customers, with 3.1 million orders processed and an impressive 105 million visitors annually. This significant traffic and extensive product range make CDON a key player in the ecommerce landscape of Sweden, Norway, Denmark, and Finland.

Get started with CDON today.

Delve into our detailed list of top European marketplaces. These leading platforms are renowned for their diverse product offerings and potential for reaching a diverse audience.

Concluding thoughts

Navigating the world of online marketplaces can be daunting, but with the right strategy, it offers unparalleled opportunities to expand your reach and grow your brand.

From global giants like Amazon and eBay to niche platforms like Back Market and Refurbed, each marketplace brings its unique strengths to the table. Whether you're targeting environmentally conscious consumers, tech enthusiasts, or the everyday shopper, there's a marketplace perfectly suited to your needs.

If you are looking to break into the consumer electronics market or enhance your current business, get in touch with ChannelEngine today!