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Solutions

WE UNDERSTAND YOUR CHALLENGES

Cross-border ecommerce

How we help

Marketplace optimization

Industries overview

Your success matters Hear from the many companies that have leveraged our solution for growth.

Read the Invicta case study

Our Platform

A PLATFORM BUILT FOR GROWTH

Want to watch our platform in action? Through this demo, you can experience first hand the best features of our platform.

Integrations

CHANNELS

Online marketplaces

Social commerce

Click and Ad channels

Coming soon

PLATFORM CONNECTIVITY

Merchant integrations

Developer hub

The Home & Living Marketplace Guide Get insights into top marketplaces, explore expert strategies, and discover practical tips for successful operations.

Get the full guide here

Partners

ALL OUR PARTNERS

FIND A PARTNER

Access our partner portal

Resources

KNOWLEDGE IS POWER

EXPERT RESOURCES

Social Ecommerce Insights Discover how your brand can capitalize on the rapid growth of social commerce.

Download your guide

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Our experts are on stand-by Get in touch! We're here to help with everything you need.

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Wayfair

Sell on Wayfair with ChannelEngine

Wayfair offers an extensive selection of home furnishings and decor, providing countless options for every style and budget.

Book a demo

Marketplace guide

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Wayfair

Wayfair is one of the world's leading ecommerce destinations for home furnishings and décor. Founded in 2002 and headquartered in Boston, the platform has transformed from a single website into a thriving marketplace, serving over 19 million customers worldwide. Committed to continuous innovation, Wayfair is redefining the home goods shopping experience, empowering businesses to stay ahead with a proactive, customer-centric approach.

Wayfair encompasses five distinct brands—Wayfair.com, AllModern, Birch Lane, Joss & Main, and Perigold—each offering unique styles and selections to cater to a diverse range of home furnishing and décor tastes.

5000 brands

35+ million orders per year

More than 18 million items

Based in North America and Europe

Part of a $900 billion market by 2027

Why sell on Wayfair?

Unlike many ecommerce retailers that take a percentage of each sale, Wayfair partners operate under a wholesale cost model. Partners are paid a fixed wholesale price for their products, while Wayfair determines the retail price and manages all customer-facing aspects, including pricing strategy, marketing, and logistics.

This model enables partners to have predictable earnings per item, while Wayfair leverages its expertise in pricing and customer engagement to drive sales and provide a seamless shopping experience for millions of customers.