-
Home
- How to be profitable on marketplaces
How to be profitable on marketplaces

The marketplace opportunity
The marketplace opportunity
Online marketplaces are the dominant ecommerce channel.

The numbers in our research report speak for themselves:
✅ 79% of consumers think marketplaces offer the best deals.
✅ 61% of shoppers trust marketplaces for product quality.
✅ 72% say shopping on marketplaces is always easy.
But the journey doesn’t stop at one marketplace. Consumers typically explore multiple marketplaces before purchasing, highlighting the need for a multi-channel ecommerce strategy.
The opportunity is clear. But turning marketplace presence into profitable growth can be a real challenge.
Navigating marketplace profitability
The marketplace profitability challenge
The marketplace profitability challenge

❗Unclear costs and hidden fees: Many sellers overlook the full cost of marketplace selling. Commissions (5-25%), VAT/taxes, fulfillment fees, returns, and advertising expenses can cut into margins faster than expected.
❗Low Buy Box win rate: Without a data-driven pricing strategy, competitors dominate the Buy Box, reducing visibility and conversions.
❗Inefficient pricing management: Manually adjusting prices across multiple marketplaces is time-consuming, error-prone, and leads to missed revenue opportunities.
❗High competition: Reacting too slowly to price changes can mean losing sales or undercutting prices too aggressively to stay competitive.
❗Striking the right price balance: Finding the sweet spot between MSRP and dynamic pricing can be challenging, especially for brands that need to maintain price consistency across channels.
Without the right tools, marketplace selling can feel like running on a treadmill: lots of effort, little reward!
Smarter pricing for higher margins
Minimum price protection
Ideal price point
Profitability reporting
Marketplace fees
Take control of your pricing
Automate pricing, protect your margins, and win more sales with our Price Management solution.
Win the Buy Box without sacrificing margins
Win the Buy Box without sacrificing margins

ChannelEngine’s dynamic repricer automatically adjusts prices based on demand, competition, and marketplace rules, keeping you competitive while protecting your margins.
✔️Dynamic repricing: Optimize prices per marketplace based on competitor behavior and market fluctuations.
✔️Repricing strategies: Choose between offensive, defensive, and custom strategies to match your business model and maintain healthy margins.
✔️Competitor insights: Track competitor pricing in real time and use historical data to refine your pricing approach.
✔️Automated price syncing: Use Price Link to maintain consistent, competitive pricing across all channels, even on marketplaces without repricing capabilities.
Let the numbers speak
Let the numbers speak

“ChannelEngine’s repricer has been a game-changer for us. Since implementing it, we've seen a significant improvement in our overall performance, including a 4.3% increase in margins, a 72% reduction in overpriced products, and hundreds of new products listed.”
- Matthijs van Lemel, Marketplace Specialist, EQOM Group
Sell on the most profitable marketplaces
Sell on the most profitable marketplaces

🌍 Global marketplaces: Highly competitive, requiring strong advertising and SEO strategies. While they offer high GMV potential, margins are typically lower. Examples include Amazon and eBay.
📍 Local or category-specific marketplaces: Less competition but higher service expectations. These platforms tend to generate lower GMV but better margins. Examples include Decathlon and Bol.
It’s like opening a store in a crowded mall versus a boutique shopping district. Each has advantages, but knowing where your products fit best is key to maximizing profitability.
The good news? With ChannelEngine’s 950+ marketplace integrations, you can strategically expand to platforms that offer the best balance of growth and margins.
Increase the Average Order Value with product bundles
Increase the Average Order Value with product bundles
Bundling complementary products increases perceived value, boosts margins, and raises the Average Order Value (AOV), making each sale more profitable.

🔹Effortless bundle creation: Set up bundles via direct input, feed upload, or ERP/API integration, ensuring real-time updates across all channels.
🔹Optimized pricing: Customize bundle pricing per marketplace and leverage repricing tools to maximize revenue and margins.
🔹AI-Powered Content Generation: Instantly create compelling titles, descriptions, and images with generative AI—saving time and boosting marketplace appeal.
Think of it like a fast-food combo meal. Individually, the items may not seem like a deal, but together, they increase order value while keeping customers happy.
Real results: How Petrol Industries 4x their revenue with bundles
Real results: How Petrol Industries 4x their revenue with bundles
🏆4X revenue growth during Cyber Week.
🏆120+ bundles live, with the top-performing bundle selling 50% more than individual products.
🏆Nearly doubled year-to-date revenue
Start bundling smarter today!
Master your marketplace profitability
Growing marketplace sales shouldn’t come at the expense of your margins. With ChannelEngine, you can:
✅Eliminate pricing inefficiencies
✅Set smart price points
✅Leverage dynamic pricing
✅Expand to profitable marketplaces
✅Increase AOV and clear inventory faster
Ready to optimize your marketplace profitability?

Dex van Hofwegen
Marketplace pricing expert