About EQOM Group
The EQOM Group (known for EasyToys) is a leading ecommerce company specializing in multi-brand marketplace retail. Focused on the sexual wellness industry, The EQOM Group is a consortium of major companies that supplies erotic products to both consumers and retailers. Their vision is to break taboos, increase awareness of sexuality, and ensure accessibility to high-quality products. With rapid expansion across Europe, EQOM is dedicated to driving industry-wide growth and innovation.
Balancing profitability and visibility: EQOM's Marketplace hurdle
EQOM Group sought to enhance their marketplace performance by balancing visibility and profitability. They needed a solution that would help them win the Buy Box without engaging in direct price competition with the marketplace, while also expanding their product listings by resolving pricing challenges.
A smarter repricing strategy for sustainable growth
Working with ChannelEngine, EQOM Group implemented a two-part strategy:
- Optimized repricing for Buy Box success: A tailored repricing approach increased their chances of securing the Buy Box while avoiding direct price wars, ensuring both competitiveness and profitability.
- Expansion through strategic pricing: Addressed pricing inefficiencies by identifying and adjusting overpriced products, allowing for an expanded product catalog.
Tangible success: The impact of strategic repricing
The impact of the new repricing strategy was immediate and measurable:
- BuyBox success: Optimized repricing strategies helped secure the BuyBox without sacrificing profitability.
- Higher margins: A 4.3% increase in bottom-line margins within just two months.
- Expanded portfolio: A 72% reduction in overpriced products, enabling hundreds of new listings and increased GMV.
"ChannelEngine’s repricer has been a game-changer for us. It's easy to use and helped us increase our chances of winning the Buy Box without competing directly with the marketplace. In just two months, we saw a 4.3% increase in margins. We’ve also reduced overpriced products by 72%, allowing us to list hundreds of new items, which has improved our overall performance. This has made it easier for us to focus on growth and scaling our business, knowing we’re in a strong position to succeed.”
- Matthijs van Lemel, Marketplace Specialist, EQOM Group
EQOM Group continues to refine its pricing strategy with ChannelEngine’s automation, aiming for further optimization in competitiveness and scalability. With a solid foundation in place, they are now well-positioned to expand their marketplace footprint while maintaining strong profitability.
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