How Brabantia scaled marketplace operations with ChannelEngine

About Brabantia

Founded in 1919, Brabantia has evolved into a globally recognized, royal interior design brand, celebrated for its innovative and stylish kitchen and homeware solutions. With a mission to enrich everyday life, Brabantia transforms daily chores into meaningful rituals through cleverly designed products that combine functionality with elegance. Available in leading retailers worldwide, the brand continues to set standards in quality, sustainability, and design excellence.

Empowering Brabantia’s global expansion

Brabantia has always been synonymous with quality and sustainability in homeware products. As consumer behavior shifted more toward online shopping, Brabantia recognized the need for a comprehensive marketplace strategy to scale its presence across multiple regions.

Brabantia’s first step into marketplace selling came in 2018 with a direct connection to bol (then known as Bol Plaza), which they managed through an in-house API built by their IT department. While this solution worked well initially, maintaining and updating it as platforms evolved became increasingly resource-intensive. As their ambitions grew to expand their seller presence across multiple platforms and regions, it became evident that continuing to develop and support this in-house would limit their ability to scale efficiently.

The road to success: Why Brabantia chose ChannelEngine

Faced with the challenge of managing connections to an expanding number of marketplaces, Brabantia knew they needed a more efficient and scalable solution. 

Following an extensive research and interview process, Brabantia selected ChannelEngine as their marketplace integration partner. Our platform streamlined marketplace management, reduced reliance on internal IT, and provided continuous updates to keep up with marketplace changes, making us the clear choice.

Since partnering with us in 2020, Brabantia has seen remarkable growth, with ChannelEngine enabling this success. Leveraging our platform's capabilities, Brabantia has scaled their online sales across Europe, maintaining efficient control over inventory and order fulfillment.

Their presence spans major marketplaces like Amazon and bol, as well as vertical-specific platforms such as Leroy Merlin in France and Wehkamp and HomeDeco in the Netherlands. Today, Brabantia operates on over 20 marketplaces globally, with their online sales contributing significantly to their overall revenue.

This growth reflects their ambitious expansion strategy. Brabantia has boosted marketplace revenue by 24% between 2022 and 2023, expanded from selling in 9 countries in 2023 to 15 countries in 2024, and achieved a remarkable 420% increase in orders. They have also streamlined their ecommerce operations, reducing manual tasks and focusing on scaling further with confidence. 

ChannelEngine’s seamless integration with Brabantia’s existing infrastructure has significantly reduced operational hurdles, enabling their team to shift their focus from managing daily challenges to driving strategic initiatives.

Pandemic pivot: How ChannelEngine supported Brabantia during unprecedented times

In early 2020, just before the global COVID-19 pandemic unfolded, Brabantia implemented ChannelEngine as their marketplace integrator in close cooperation with their IT department.

It couldn't have been timed better! With the sudden onset of the pandemic, Brabantia faced significant challenges, including disruptions to their vendor business, which saw a temporary pause or reduction in turnover.

However, thanks to their newly connected Seller accounts through ChannelEngine, they were able to step in and recover much of the lost business through marketplace sales.

ChannelEngine’s platform provided Brabantia with the agility they needed during this uncertain time, allowing them to expand their marketplace presence across Europe. This swift adaptation meant they could capitalize on the increased online demand, ensuring consumers could easily find their products, especially when traditional sales channels were impacted.

Without ChannelEngine’s marketplace connections, Brabantia would not have been able to pivot so quickly or effectively. Together with their Customer Success Manager at ChannelEngine, Brabantia acted fast, reaching all of their Seller goals and ambitions in 2020. This successful pivot not only mitigated the impact of the pandemic but also laid the groundwork for sustained post-pandemic growth.

The results: A powerful partnership for sustainable growth

The collaboration between Brabantia and ChannelEngine has resulted in a robust marketplace strategy that drives long-term growth and efficiency. By simplifying processes and reducing the need for manual intervention, Brabantia has been able to manage their marketplaces with ease and focus on strategic priorities.

ChannelEngine’s solutions have become an integral part of Brabantia’s operations, providing a reliable and convenient platform that supports their ecommerce goals. Having chosen ChannelEngine, Brabantia has found no reason to look elsewhere, valuing the time saved and the efficiency gained in managing their marketplaces.

Scaling beyond: Equipped  for future growth

As we move forward into 2025, Brabantia continues to embrace digital transformation with ChannelEngine as a strategic partner. The brand remains committed to growth, with sustainability and innovation at the heart of their strategy.

Our platform’s enhancements, driven by customer feedback and evolving industry needs, ensure that brands like Brabantia continue to benefit from a platform that adapts to the complexities of the ecommerce landscape. By staying responsive and forward-thinking, we empower our partners to remain competitive and scale their operations profitably. Together, we’re not only driving ecommerce success today but are also paving the way for future opportunities and innovations.

“Looking ahead, we are now set for even greater growth and smooth scalability. By working closely with our dedicated Customer Success Manager, we’re confident in achieving further success, selling where our customers are shopping and continuing to deliver the high-quality offerings we’re known for."

Mart van der Zanden
E-commerce Manager at Brabantia

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