Why do product titles matter
According to the Marketplace Shopping Behavior Report 2025, 47% of consumers begin their shopping journeys on marketplaces rather than search engines or brand websites. And, your product title is the first thing shoppers see. It helps them decide whether to click or scroll past. Your product title must also be optimized for marketplace search algorithms to stand out from competitors.
Optimizing your product titles doesn't just drive clicks, it directly impacts your bottom line. A well-crafted title helps you improve your brand’s visibility and increases sales and profitability by ensuring your products are discovered more efficiently.
But here’s the challenge—every marketplace has different rules. Amazon, eBay, Walmart, and others each have their own title guidelines. So, how do you create a product title that works everywhere? Here are some tips:
7 tips for writing product titles that sell
1. Include the right information
A good product title is clear, informative, and keyword-friendly. Make a consistent structure for your brand and try to adhere to it for all your products, something like:
Brand + Product Name + Key Features (Size, Color, Material, Quantity, etc.)
Example:- Bad: Wireless Headphones
- Better: Sony Wireless Noise-Canceling Headphones - Bluetooth, Black, 30-Hour Battery
The second version gives shoppers more useful details. They can quickly see if the product meets their needs
2. Use keywords smartly
Most shoppers don’t browse categories, they use search. That means your title should include the words they type in. The most important words should come first, as many marketplaces truncate long titles, especially on mobile devices.
Using common search terms is equally important. Instead of technical or industry-specific language, opt for the words people naturally use. For example, rather than “athletic footwear,” a better choice would be “running shoes,” as it aligns more closely with what shoppers actually search for.
At the same time, it’s important to avoid keyword stuffing. Titles overloaded with keywords appear spammy, making them difficult to read and less appealing to potential buyers.
For more details on how to optimize your product content for different marketplaces, check out all our marketplace-specific product content tips.
3. Follow marketplace rules
Each platform has character limits and specific rules:
- Amazon: Up to 200 characters, but the best titles are 80-100.
- eBay: 80 characters max.
- Walmart: 50-75 characters recommended.
This is where our expertise comes in. Our marketplace integration platform is integrated with more than 950+ marketplaces, and our team is well-versed in optimizing product listings to meet each platform’s specific requirements.
We help businesses navigate these rules efficiently, ensuring compliance while maximizing visibility and conversions. Whether it's structuring your product titles correctly or automating marketplace-specific optimizations, our solution makes marketplace selling seamless and profitable.
4. Add essential product features
Shoppers make fast decisions. They scan product titles for must-have details. Include:
- Size: (e.g., 16 oz, Medium, 42-inch screen)
- Color: (e.g., Black, Blue, Walnut Finish)
- Material: (e.g., Stainless Steel, Cotton, Leather)
- Quantity: (e.g., 6-Pack, Set of 3, 1LB Bag)
These details make your listing more appealing and help it show up in the right searches.
5. Keep it readable
It's best to avoid using all capital letters in product titles, as they can come across as spammy and unprofessional. Special characters such as *@#&%!?! should also be left out. They don’t add value to the title and can make it look cluttered or unappealing.
Don't overdo it with promotional words like "Best," "Amazing," "Cheap," or "Free Shipping". These terms don’t contribute to search rankings and can make the listing seem exaggerated or misleading. Instead, focus on clear, descriptive language that accurately represents the product and helps shoppers find what they’re looking for.
Write your title as if you were telling a friend what the product is.
- Bad title: 🏆 BEST DEAL!! NEW iPhone 15 - Unlocked! 📱🚀 FAST SHIPPING!!!
- A better title: Apple iPhone 15 - 128GB, Unlocked, Midnight Black
6. Optimize for mobile
More than 70% of marketplace shopping happens on mobile. That means long titles get cut off.
- Keep the most important details at the start.
- Aim for 50-80 characters for the best mobile visibility.
- Check how your title appears in search results on different devices.
7. Test and improve
Even a small change can impact sales. Try A/B testing different title formats.
- See if adding or removing certain details affects clicks.
- Monitor how competitors structure their titles.
- Adjust based on what’s working.
With ChannelEngine’s analytics & insights, you can track how different product titles perform and make data-driven improvements.
Optimize your product listings across marketplaces with ChannelEngine
Shoppers today visit multiple marketplaces before making a purchase. In fact, our Marketplace Shopping Behavior Report 2025 found that consumers shop on an average of four different marketplaces within three months.
That means your product title should be consistent across platforms while still being optimized for each marketplace’s unique requirements. Maintaining uniformity in branding, key attributes, and product details ensures customers recognize your products, regardless of where they shop.
With ChannelEngine, you can seamlessly synchronize your product listings across multiple sales channels. Using Advanced Rules, you can create custom logic that tailors titles based on marketplace-specific requirements without the need for manual edits. This ensures that the right attributes, such as size, color, or material, are always included where needed, improving visibility and accuracy.
Additionally, the Wildcard Search feature allows you to quickly find and apply the right attributes when setting up mappings, saving time and reducing errors. Replacement Tags further enhance automation by allowing you to dynamically insert product attributes, ensuring that each listing is correctly formatted and optimized across all marketplaces.
By leveraging these features, you can maintain title consistency while adapting to marketplace-specific nuances, ultimately improving product discoverability and driving more conversions.
Read more in our support center: Replacement tags and advanced rules
Final Thoughts
A great product title helps you stand out, rank higher in search, and ultimately sell more. Even small tweaks—like adjusting keyword placement or refining product details—can make a significant impact on visibility and conversions.
When done right, these optimizations don't just drive more sales; they improve your overall marketplace profitability by ensuring your products are discovered more efficiently without increasing ad spend. Keep it clear, keyword-friendly, and easy to read. Follow marketplace guidelines, focus on mobile shoppers, and always test for improvement to maximize your bottom line.
