Amazon offers great opportunities for sellers worldwide, making it super easy to sign up for their Brand Registry program. By signing up, you can create your own branded store on Amazon, protect your brand from misuse, and control your product listings to avoid issues like retail arbitrage, where others might sell your product at different prices
Look at it this way: Joining the Brand Registry is a powerful tool that gives you more control over your product listings and helps keep product details accurate and up-to-date. This program is essential if you want to build and protect your brand on Amazon.
Key Takeaways: Amazon Brand Registry overview
- The guide highlights the benefits of safeguarding your brand on Amazon, enabling you to establish your own brand store and manage product listings more effectively
- It details the registration process for Amazon's Brand Registry, which includes obtaining an active trademark, organizing the required documents, and completing your registration through the Amazon Brand Registry website.
- The program offers significant advantages such as improved control over your listings, increased sales, deeper customer insights, and access to A+ content features.
- Additionally, the guide touches on how we can assist in managing your brand not only on Amazon but also across over 950 other marketplaces, streamlining your operations across multiple channels.
Let's dive into more details!
What are the requirements for registering with Amazon's Brand Registry?
The Amazon Brand Registry is open to brands with trademarks and whose registration trademarks are pending. You can apply pretty easily even if you have only filed for a trademark application but it is yet to be approved. If that’s the case, you’ll need to provide the following details:
- Application Number: The number of your pending trademark.
- Class of Goods/Services: The specific class your trademark covers.
- Submission Date: When you submitted your trademark application.
- Filing Country/Region: Where the trademark was filed.
- Brand Logo: An image of your brand’s logo.
If you’re based in the U.S.: your trademark needs to be registered with the United States Patent and Trademark Office (USPTO). It must be either live and active in the principal register or have a live application filed in the principal register.
If your trademark is not registered in the U.S.: Amazon also accepts trademarks from several other countries, including Australia, Brazil, Canada, China, the European Union, India, Japan, Mexico, New Zealand, Saudi Arabia, and South Korea.
What key benefits does Amazon brand registry offer?
1. Complete control over listings:
Amazon Brand Registry empowers you to fully manage the presentation and marketing of your products on Amazon, particularly on product detail pages. It helps prevent unwanted changes and keeps your advertising data safe.
2. Deeper customer insights:
Understand your customers better with advanced analytics from Amazon. This feature helps you track how customers search for and buy your products, allowing you to tailor your offerings more effectively.
3. Access to A+ content:
Enhance your product listings with high-quality images, detailed descriptions, and unique brand stories through the Amazon A+ Content Manager. This helps you better highlight your products' features and benefits.
4. Improved shopping experience:
Make your Amazon store more engaging with customizable storefronts and sponsored brand ads. These tools help increase visibility and attract more customers.
5. Enhanced support for brand protection:
Amazon provides robust support to handle fraudulent activities and protect your brand. Whether it’s dealing with counterfeit listings or resolving technical issues, you have dedicated assistance.
6. Robust brand protection mechanisms:
Protect your products and brand reputation with Amazon’s proactive measures. Report and manage violations, address listing issues, and handle intellectual property claims with the help of Amazon’s specialized teams.
4 Simple steps to register your brand on Amazon
1. Gather the necessary documents
Before you get started with the registration process, make sure that you have all the necessary documents handy. You'll need your trademark registration number and a clear image of your trademark logo.
All of this info should be on your official registry certificate. Remember, Amazon requires a government-registered trademark to proceed.
2. Visit the Amazon Brand registry website
With your documents ready, go to the Amazon Brand Services site. Once there, just click on "Brand Registry" to get started.
3. Sign in or create a brand registry account
If you already have an Amazon seller account, log in with your existing credentials.
If you're new, you’ll need to set up a new account—just enter your name, email address, and choose a password, then click "Create account."
4. Enter your brand details
Once logged in, it's time to fill in your brand’s details. Enter your active trademark registration number, the country where your trademark is registered, and the registration date.
You will also need to upload an image with your registered trademark logo. Fill out all the above information and then click "Next" to submit your application.
How we can support your Amazon Brand Registry journey
ChannelEngine offers a robust platform designed to make managing your brand on Amazon a breeze. By ensuring your products are consistently presented the way you want, we help you maintain a strong and cohesive brand image. But it doesn't stop there—our services also extend to managing your brand across over 950 other marketplaces worldwide.
With ChannelEngine, you can streamline all your multichannel ecommerce channels. This means you can update your product listings, monitor sales, and have great inventory management - all from a single dashboard. Whether you're selling on Amazon or branching out to other global marketplaces, ChannelEngine makes managing your ecommerce strategy simpler and more effective.
Don't take our word for it: have a look at what our customers are saying.
Plus, with our newest insights feature, you can dive deep into what's working and what isn't, helping you make smarter business decisions. Our team is also here to provide personalized support every step of the way.
