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SHEIN marketplace guide

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Introducing SHEIN

Quick facts

200+ million customers installed SHEIN mobile app

75% of between age 18-44

150 million monthly active users

Mainly focused on USA, Brazil, Mexico, the EU and the UK

Supports B2C sales

Key aspects of SHEIN

Global Reach

Affordable pricing

Diversification

Why sell on SHEIN?

Sell fashion, beauty, homeware, and even electronics on the SHEIN Marketplace. SHEIN invites independent brands and sellers to list, promote, and manage their products seamlessly on a fully integrated ecommerce platform. By joining, you can boost your brand's visibility and take advantage of Shein's marketing support, including banner placements, to attract more customers and drive sales.

SHEIN’s on-demand business model focuses on rapid production based on real-time customer demand. Instead of producing large quantities upfront, SHEIN releases small batches of products, monitors customer reactions, and only scales up production for popular items. This model minimizes waste and inventory costs while allowing the brand to stay agile and responsive to fast-changing fashion trends.

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Scale your business on this marketplace with ChannelEngine

⚡️Quick integration

Start selling with ready-made connections that eliminate custom development.

📦Centralized operations

Manage products, inventory, orders, and pricing across marketplaces from one platform.

🗒️Listing optimization

Automatically create and optimize listings to meet marketplace requirements and boost visibility.

🔄Inventory sync

Prevent overselling with real-time inventory updates across all sales channels.

🤖 Order automation

Simplify order processing and routing for efficient, accurate fulfillment.

🚀Expand & scale