Company overview
Invicta, founded in 1837 by Raphael Picard in La Chaux-de-Fonds, Switzerland, is a renowned watch manufacturer known for its innovative designs and affordable luxury timepieces. The company produces over 4000 new styles annually and is best known for its blend of Swiss craftsmanship with modern design.
Invicta boasts a strong retail presence with stores in the Netherlands, Spain, and Portugal, and a robust online presence across multiple marketplaces in Europe.
The strategic shift from B2B to B2C
In early 2019, Invicta recognized a significant market shift towards online shopping. The performance of their webshop was improving, and the trend towards B2C was becoming more apparent. To capitalize on this growth potential, Invicta decided to pivot from their traditional B2B model to a direct-to-consumer approach.
This strategic decision aimed to expand their reach and leverage the growing ecommerce landscape. Invicta knew that selling on multiple marketplaces would be crucial to this strategy.
Seamless integration with ChannelEngine
To facilitate this transition, Invicta partnered with ChannelEngine for a smooth and seamless marketplace integration with their custom-made CMS software backend system, gaining control of several marketplaces via a single platform.
Very soon after the integration was set up, Invicta began selling their watches on Amazon and Bol. The process was smooth and efficient, allowing for quick expansion to other platforms like Miinto and Afound. With the guidance of their dedicated Customer Success Manager, Invicta continued to grow their online presence in the following years, successfully extending their reach to additional marketplaces, including Allegro, Yoox, Kaufland, and CDON.
“We as Invicta wanted an easy solution to sell on multiple channels and ChannelEngine made it happen.”
- Marijn van der Elst, Channel Manager at Invicta
Remarkable growth and expansion
Invicta’s strategic marketplace expansion has delivered impressive results. They now sell on 12 marketplaces across 17 European countries, including the booming ecommerce regions of Germany, the UK, France, Spain, and Italy. This broad presence has significantly enhanced their ecommerce visibility and reach.
The company’s net revenue saw a staggering increase of 369% compared to 2019, highlighting a strong upward trajectory in business growth and market penetration.
Continued success together
With a solid foundation in place, Invicta is poised for further expansion. The partnership with ChannelEngine has provided the tools and capabilities needed for efficient scaling and continued success. Invicta’s journey showcases the power of strategic partnerships and the importance of adapting to market trends.
