ChannelEngine Launches Integration with SAP Order Management Services

Leiden, September 24th 
ChannelEngine, a global leader in marketplace integration and operation software, today announced the availability of its platform on SAP® Store, the online marketplace for SAP and partner offerings. This new integration with SAP Order Management Foundation (OMF), a key module of SAP Order Management Services (OMS), not only enables efficient order and inventory management for marketplace selling but also leverages advanced AI capabilities to optimize multichannel operations. "The integration of order management systems with marketplace platforms is critical to maintaining agility in an increasingly fragmented eCommerce environment. By aligning inventory management and marketplace connectivity, businesses can expand their global reach while streamlining operations, ultimately enhancing their ability to scale efficiently," explains Heather Hershey, research director, Worldwide Digital Commerce at IDC. 

Access 950+ Global Marketplaces ChannelEngine’s robust solution empowers businesses to manage their online presence across a vast array of marketplaces and third-party sales channels. With connections to major players like Amazon, Walmart, Target, eBay, and Shopee, this integration provides SAP OMS customers with unparalleled reach and efficiency. Current users of ChannelEngine experience exponential year-over-year revenue growth, driven by the powerful combination of marketplace access and the platform’s advanced feature set. 

Simplified Operations at Scale and Enhanced Efficiency
The integration with SAP OMS allows customers to synchronize inventory automatically, receive incoming orders, updating shipments, and manage cancellations across 950 marketplaces, social 
commerce, and other third-party sales channels. By centralizing order management, the integration reduces the complexity of managing multiple online sales channels. This streamlines operations, prevents overselling, and ensures a smooth consumer experience. Looking ahead, ChannelEngine is set to enhance its integration further by supporting SAP Order Management Sourcing Availability (OMSA). SAP OMSA, also part of SAP OMS, will enable sellers to provide real-time stock visibility data, improving inventory accuracy and availability across marketplaces. 

AI-Driven Business Optimization 
ChannelEngine's AI-powered tools streamline the complex task of category and content mapping between the SAP Cloud Platform companies' taxonomy and marketplace taxonomies. This AI-enabled automation significantly reduces the need for manual intervention, accelerating time-to-market and enabling businesses to expand their reach to new marketplaces with ease. The result is a more agile and responsive ecommerce operation, with increased revenue opportunities through broader marketplace participation. ChannelEngine is currently investigating the potential integration with SAP Omnichannel Pricing Promotion Service (OPPS). This would allow sellers to seamlessly transfer and manage pricing and promotion data, keeping their offerings competitive across multiple channels. 

Jorrit Steinz, CEO of ChannelEngine, commented on the launch, stating: “Our direct integration with SAP OMS enables users to activate new sales channels and reach global markets seamlessly. By embedding AI-driven automation, we simplify global e-commerce, allowing merchants to capitalize on the built-in trust and reach of leading marketplaces while optimizing their operations at scale.” 
 
Ritu Bhargava, President and Chief Product Officer, SAP Customer Experience & Industries, commented on the launch, stating: “With our SAP Order Management Services, integrated seamlessly with ChannelEngine, customers can now sell everywhere, supercharging their unified 
commerce strategy. With this partnership, SAP is creating a seamless connection between any order channel and a customer's supply chain and finance processes. We firmly believe that our unified commerce approach with ChannelEngine will help customers optimize the end-to-end global 
complexity of commerce and unlock profitable growth with incredibly fast time to market with new channel expansions.” 

About ChannelEngine 
ChannelEngine is a global marketplace and e-commerce technology company. Its platform provides brands, retailers, and distributors with the advanced technical capabilities needed to overcome the complex challenges of e-commerce management. The ChannelEngine platform allows customers to 
connect and sell products on more than 950 different online sales channels and international marketplaces. Originating in Leiden, the Netherlands, the company now has a global marketplace and partner network and offices in New York, Munich, Paris, Dubai, Singapore, Melbourne, Dublin, 
and Toronto. ChannelEngine serves customers such as Unilever, Sanofi, Philips, Bjorn Borg, Bugaboo, Hunkemöller, Brabantia, Sonos, and Chicco. 

About SAP 
As a global leader in enterprise applications and business AI, SAP (NYSE:SAP) stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit www.sap.com.