bol, the go-to marketplace in the Netherlands and Belgium, is making big moves to attract more EU sellers. This change is great news for both sellers and customers.
bol is focused on expanding its offerings and making it easier for sellers across the EU to reach new markets. And more sellers on the platform means a wider range of high-quality products for consumers to choose from.
Why should selling on bol get you excited?
- Market leader in the Netherlands & Belgium with a GMV of €5,8B in 2023
- Instant access to 13M active customers, 95% of all households’ shops at Bol
- Direct contact with the partner support team
- Top logistics service with FbB –Fulfillment by Bol
- Marketing – lots of advertising opportunities to promote your products
- No start-up costs, only per item sold
Find out more about selling on bol.
What has changed in the requirements for new bol sellers?
The biggest change? You no longer need to set up a business entity in the Netherlands or Belgium to sell on bol. This means you can list your products on bol while operating from your current location, saving you time and reducing costs. You also don’t have to worry about shipping from these countries—fulfilling orders from anywhere in the EU is now completely fine, as long as you deliver within 8 working days. Or, you can use bol’s fulfillment services.
bol has also lifted the requirement for telephone support in Dutch, allowing sellers to provide customer care in English. This change makes bol more accessible to a wider range of EU sellers, further broadening the platform’s appeal.
Are there other requirements for sellers?
While bol has eased some restrictions, there are still some basic requirements that all sellers must meet:
- Your products must fit into one of the categories that bol supports.
- Each product must have an EAN (GTIN) or ISBN number.
- You must be able to deliver products within 1 to 8 working days.
- Customers must be allowed to return products within 30 days.
- You must respond to customer queries within 24 hours.
- You must meet the service standards set by bol.
Start selling on bol through ChannelEngine
As a bol Gold Partner, we are excited to help our customers take advantage of these new opportunities. With the new relaxed requirements, the barriers to entry are lower, allowing you to access the Dutch and Belgian markets more easily.
If you’re already an EU seller working with ChannelEngine, there’s a good chance you can now start selling on bol as well. To confirm and explore your options, we encourage you to reach out to your Customer Success Manager. After all, we’re here to help you make the most of this new opportunity.
And if you aren't yet working with us but are already successfully selling on other marketplaces - we'd love to hear from you. Not only can we assist you with selling on bol, but we can also help you manage and optimize your presence on other marketplaces where you're already active. Our goal is to simplify your marketplace operations so you can focus on growing your business.
