Sell on Wayfair with ChannelEngine
Wayfair
Wayfair is one of the world's leading ecommerce destinations for home furnishings and décor. Founded in 2002 and headquartered in Boston, the platform has transformed from a single website into a thriving marketplace, serving over 19 million customers worldwide. Committed to continuous innovation, Wayfair is redefining the home goods shopping experience, empowering businesses to stay ahead with a proactive, customer-centric approach.
Wayfair encompasses five distinct brands—Wayfair.com, AllModern, Birch Lane, Joss & Main, and Perigold—each offering unique styles and selections to cater to a diverse range of home furnishing and décor tastes.
Why sell on Wayfair?
Unlike many ecommerce retailers that take a percentage of each sale, Wayfair partners operate under a wholesale cost model. Partners are paid a fixed wholesale price for their products, while Wayfair determines the retail price and manages all customer-facing aspects, including pricing strategy, marketing, and logistics.
This model enables partners to have predictable earnings per item, while Wayfair leverages its expertise in pricing and customer engagement to drive sales and provide a seamless shopping experience for millions of customers.
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Questions? We've got you covered
Are you interested in selling on Wayfair? Get in touch with us today!
Zoe Kruize
Marketplace Specialist
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