ChannelEngine vs ChannelAdvisor

ChannelEngine's platform is designed to be self-sufficient and fully operated by customers. It provides all the tools necessary to make quick changes to your assortment and pricing, which is crucial to run your multi-channel ecommerce business successfully. Think of features like advanced product selections, smart mapping, AI-driven virtual product bundles, dynamic repricing, and pricing rules. These features are designed to automate your ecommerce operations, save valuable time and boost marketplace sales. 

Rithum's (formerly ChannelAdvisor) platform provides lots of valuable tools to manage and optimize product listings. However, ChannelAdvisor’s platform is designed to offer a managed service. Using these tools without the proper amount of training hours might be tricky. Making quick changes may be challenging without guidance from their specialists. Additionally, features such as cross-channel translations, accurate auto-categorization, and AI-driven product bundling are currently unavailable.

ChannelEngine offers a pricing structure with three packages, tailored to meet both basic and enterprise-level needs. License fees are charged on a monthly basis, while we look at your Gross Merchandise Value (GMV) or revenue, on a yearly basis to compensate for seasonal changes in your overall revenue. The pricing structure is optimized to empower businesses to scale their ecommerce across channels. The more you grow, the less you pay on average. The "start" package already offers access to 5 marketplace connections to gain traction. ChannelEngine’s business model is designed to maximize your growth.

Channeladvisor's pricing is calculated based on the number of marketplaces, users, specialized features, and other factors, making it a less cost-effective solution for brands that want to scale rapidly. Unlike ChannelEngine, Rithum/ChannelAdvisor requires users to pay for their subscriptions annually and want a monthly GMV commitment. This can be a disadvantage for businesses that prefer more flexibility or have strong fluctuations in their monthly revenue.

ChannelEngine’s platform empowers you to manage and control all the marketplaces you operate on. With the flexibility to make changes and adjustments, you receive extensive training and access to our ‘Knowledge Center’ and ‘ChannelEngine Academy’ to become self-sufficient if desired. 


Rithum/ChannelAdvisor provides a platform that is developed to be used as a managed service. It can prove to be challenging to operate without extensive training or guidance from one of their specialists. As a customer, you don’t have full control over your multi-channel operations. ChannelAdvisor’s extensive feature set can lose some of its value when confronted with these usability challenges.